成功的广告用语因其运用了双关词、头韵、夸张、排比等修辞手段，并注重广告用语的文体特色，从而使广告具有巨大的吸引力，产生激发消费者购买欲的作用。
With the application of pun, alliteration, hyperbole, or parallelism and focus on the different writing styles , advertisement has great attraction, thus stimulating the purchase desire of consumers.
二月，由ibm设计的超级计算机Watson在Jeopardy游戏中完胜两名人类冠军，Jeopardy是一个美国智力竞赛节目，以其线索中充满一词多义、反语、谜语以及双关语著称。
In February Watson, a supercomputer devised by IBM, trounced two human champions at "Jeopardy!", an American quiz show renowned for the way its clues are laden with ambiguity, irony, riddles and puns.
他提到“恶毒诽谤”一词，这可能和某个参议员的名字一语双关。
He spoke of a hatchet job, which may be a pun on some senator's name.
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