成功的广告用语因其运用了双关词、头韵、夸张、排比等修辞手段，并注重广告用语的文体特色，从而使广告具有巨大的吸引力，产生激发消费者购买欲的作用。
With the application of pun, alliteration, hyperbole, or parallelism and focus on the different writing styles , advertisement has great attraction, thus stimulating the purchase desire of consumers.
他提到“恶毒诽谤”一词，这可能和某个参议员的名字一语双关。
He spoke of a hatchet job, which may be a pun on some senator's name.
二月，由ibm设计的超级计算机Watson在Jeopardy游戏中完胜两名人类冠军，Jeopardy是一个美国智力竞赛节目，以其线索中充满一词多义、反语、谜语以及双关语著称。
In February Watson, a supercomputer devised by IBM, trounced two human champions at "Jeopardy!", an American quiz show renowned for the way its clues are laden with ambiguity, irony, riddles and puns.
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