这种独特销售主张的一个良好的副作用就是，可以激发员工的最大热情去努力达到这一主张。
A side benefit of a USP like this is that it compels the firm's employees to try that bit harder to achieve the promise.
找到平衡是有可能的，有时候是值得努力去达到这个平衡的。
Balance is possible and well worth the effort sometimes required to achieve it.
失败并不在于没达到你的目标，而在于没有目标去努力。
Failure doesn't lie in not reaching your goal, but in not having a goal to reach.
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