奎尔奇谈到的另一个核心原则就是品牌价值的三个支柱，即情感(心理)、经济、功能。

Another core principle Quelch talked about are the three pillars of brand value, which are emotional (psychological), economic, and functional.

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即情感承诺增加会降低员工的离职意愿，尤其是对于工作所提供的自主性水平较高的个体。

Specifically, affective commitment negatively correlates to turnover intention, especially for whose with a high level of work autonomy.

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教师在德育过程中的导向作用体现几个方面，即情感导向、性格导向、思想导向和行为导向。

The teacher's guiding function in the course of moral education falls into the following aspects: the guiding of emotions, of personal characters, of thinking and of behavior.

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But the emotion-- that affect is the emotion, it is what it is.

但情绪，情感即情绪，是无法改变的。

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