卡尼曼和特维斯基(Kahneman and Tversky)发 表了著名的“前景理论”,通过在确定性效应、返折效应、概率保险、分离效应等方面进行的实验,发现 人们在面临决策时的行为通...
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卡尼曼和特维斯基给过一个例子,让人们来判断一个年轻女性的职业。
I'll give you — in one of Kahneman and Tversky's examples, people were asked to judge the occupation of a young woman.
我会谈到,卡尼曼和特维斯基的前景理论,这是很重要的理论,同时需要一定的数学计算,心理学家也可以精于计算,和擅用技巧。
I want to talk about Kahneman and Tversky's Prospect Theory, which is a very important and a little technical — psychologists can become mathematical and technical as well.
I'll give you--in one of Kahneman and Tversky's examples, people were asked to judge the occupation of a young woman.
卡尼曼和特维斯基给过一个例子,让人们来判断一个年轻女性的职业
And that's Kahneman and Tversky again and it's related to anchoring in some sense.
这也是卡尼曼和特维斯基的理论,在某种程度上和锚定效应也有联系
I want to talk about Kahneman and Tversky's Prospect Theory, which is a very important and a little technical-- psychologists can become mathematical and technical as well.
我会谈到,卡尼曼和特维斯基的前景理论,这是很重要的理论,同时需要一定的数学计算,心理学家也可以精于计算,和擅用技巧
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