第三章对岳阳医院特需门诊部的服务营销环境进行了分析，提出存在的问题及未来的战略重点。
Chapter three analyses the surroundings of VIP clinic and points out the problems and future development key aspect.
外部环境的变化迫使医院不得不进行营销，树立以患者为中心的营销观念是医院服务营销的核心。
Hospitals, obliged to resort to marketing as a result of changing external environment, ought to take the concept of patient-centered marketing as the core of their marketing activities.
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