本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型,并利用实测数据对不同报刊媒体的短期广告效果进行了评价。
For evaluating short-term newspaper advertising effectiveness, the article built up a geometric lag distribution dynamic econometric model to relate advertising cost and customers' telephone response.
为了进一步适应企业在动态经济环境中计量和估算人力资本价值的需要,在还原的要素函数模型中引入技术进步函数,建立了人力资本价值计量的要素函数模型,并进行了初步的模型修订。
To further meet the need of measuring and estimating human capital value of enterprises in the dynamic economic environment, the technological progress function is introduced into the factor funct.
运用动态计量经济学的单位根检验模型、协整分析模型、因果关系检验模型,以桂林市为例,对国际旅游业和地方经济增长之间的动态关系进行了实证分析。
This paper uses unit root test model, co-integration test model and Granger Causal test model, to analyze the relation between international tourism and economic growth of Guilin.
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