我已经听见了反对的声音:这将是复杂的生产,上升的成本会增加价格,以及使得品牌混乱。
I can hear the objections: It could complicate production, raise costs, raise prices, confuse brands.
如果我们增加价格10%,怎么办?
现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。
The estimate of brand equity is mostly relative to customer loyalty and product additional price.
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