这是因为员工——从仓储式会员制连锁零售店好市多(Costco Wholesale)的前台收银员到服装连锁零售店盖璞(gap)的销售助理——往往就是消费者与品牌之间首要也是唯一的互动对象。

That's because employees — from a front-end cashier at Costco Wholesale to a GAP sales associate — are often a consumer's first and only interaction with a brand.

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收银员则亮灯，在收银小票背后签名以确认该宗销售，然后由前台主管陪同顾客往服务台办理会员卡。

For cashiers they will ring up the membership cost, sign the back of the receipt and call the CSM to escort the customer to the service desk.

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