在蓝海战略中，关注于产品价值/效益化的价值主张和利润主张（Profit Proposition）以及人员主张（People Proposition）一起确保策略的有效。而其中，价值主张是最核心的决策。
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我们主张装饰用材是视设计的总体效果而定，而不是为了获取更多的利润去采用昂贵的饰材。
Decorative materials are decided by the general effect of the design, not by the purpose of buying expensive decorative materials to get more profit.
他们主张应根据需要而不是根据利润开发产品。
They argued that their products should be developed on the basis of need rather than profit.
1972年的调查中，绝大多数的员工主张公司的最高目标应该是社会责任而不是利润率。
In a 1972 survey, a clear majority suggested that social responsibility, instead of profitability, should be the supreme objective.
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