在蓝海战略中,关注于产品价值/效益化的价值主张和利润主张(Profit Proposition)以及人员主张(People Proposition)一起确保策略的有效。而其中,价值主张是最核心的决策。
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其中一个原因是许多公司对于一个有着高税率的复杂征税制度并不在乎,尽管它们的主张恰恰相反,通常是因为很少有大公司的纳税额会接近利润35%的最高联邦企业税率。
One reason is that many corporations, despite claims to the contrary, don’t mind a complex tax code with a high statutory rate — often because few large companies pay anything close to 35 percent.
我们主张在第一季度增加你们公司20%的利润。
We propose to increase your profits by 20% in the first quarter.
他们主张应根据需要而不是根据利润开发产品。
They argued that their products should be developed on the basis of need rather than profit.
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