作者:汤姆逊 出版社: 华夏出版社 出版日期: 2003-01 ISBN: 7-5080-2899-6 页数: 191页
营销者必须在努力创造顾客价值和获取企业盈利二者之间求得平衡。
Marketers must balance creating more value for customers against making profits for the company.
服务职能质量对于创造顾客价值,提高顾客满意度和忠诚度有重要影响。
Hotel service function quality plays an important role in creating customer values and enhancing customer satisfaction and loyalty.
通过降低成本、业务外包和创造顾客价值,供应链管理能有效地提升企业的竞争优势。
Through reducing cost, outsourcing and creation customer value, supply chain management helps to efficiently promote the competitive advantages of enterprises.
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