最优的价格是一个函数，受产品创造的价值和企业在生态系统中的杠杆作用共同决定(译者注：其实就是竞争关系)。
The optimal price to charge is a function of the value the product creates and the leverage the business has within the ecosystem.
在《管道的故事》一书中，我使用了提桶(工作)、修建管道(创富或创造被动收入)这一比喻说明如何利用杠杆倍增收入。
In "the Parable of the pipeline" I use the metaphor of bucket carrying (a job) and pipeline building (financial intelligence or residual income) to illustrate the power of leveraged income.
做广告人，首先要做一个有责任心的人，无论对客户、同事或者朋友，责任心始终是一根杠杆，它会让我们赢得更多尊重，从而才有可能创造更大价值。
As an advertiser, one should firstly be responsible. No matter towards clients, colleagues or friends, responsibility has always been a lever, which wins us more respect to create more values.
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