新的研究表明，至少企业因腐败而被起诉的时候，企业社会责任或许能为企业创造经济价值。
New research suggests that CSR may create monetary value for companies—at least when they are prosecuted for corruption.
因此，企业创造的并不是一种新的可交易的货币，而是一种获得关注和认可(给予关注)个人状态的新价值体系。
Thus, what companies are creating is not so much new currencies that can be traded but new value systems for earning attention and recognizing (paying attention to) individual status.
以顾客需求为中心，企业在顾客价值体系内寻找新的价值创造机会，用与竞争对手不同的方式满足顾客需求。
Putting the customers' demand as the central, the enterprises find new opportunities to create customer value in customer value system, meeting customers' demand in different ways from competitors.
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