Based on a survey of 220 Chinese manufacturing exporters,this paper examines how competitive strategy(differentiation strategy and cost leadership strategy) impacts firm’s innovativeness and new product performance via customer orientation and competitor orientation.
本研究基于220家中国制造型出口企业的数据,探讨了两种竞争战略(差异化战略和成本领先战略)如何通过顾客导向和竞争者导向影响企业创新倾向和新产品绩效。
参考来源 - 出口企业竞争战略对产品创新的影响:以市场导向为中介变量·2,447,543篇论文数据,部分数据来源于NoteExpress
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