也许鲁兹先生职业生涯最切实的经验就是大公司最需要的并不是创意，而是一定要技胜一筹战胜对手的心气。
Perhaps the real lesson of Mr Lutz's career is that it is not just a dash of creativity that big organisations need, but an implacable desire to beat the competition by building a better mousetrap.
借助相机，你能够用极具创意且引人入胜的方式诠释自己的情感、观察与想象。
You can express your feeling, your observations, and your imagination in very creative and appealing ways by using your camera.
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