信息技术的无缝化覆盖，传统的大众传播媒介受到了多元化、分众化新媒体的挑战。
The complete coverage of information technology made the traditional mass communication face the challenge posed by diversified and mass-decentralized neo-media.
大众传媒引领的图像社会，溶解了口语社会和文字社会的区隔，阅读活动走向常态化、分众化。
Image society led by the mass media dissolved the oral society and literate society. Then reading activities become normalized and specified.
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