这是市场营销的最高境界，它对形成和提高出版社的核心竞争力具有重要作用。
It is the highest level of marketing, and it plays an important role in the field of forming and enhancing the core competence.
专著：《中国肉类产品国际竞争力研究》，科学出版社，北京，2010。
Research on Meat Products' International Competitiveness of China, Science Press, Beijing. 2010.
并针对出版社特殊的特点，提出了出版社的核心竞争力及其构成要素。
In allusion to the character of publishing house, the press core competence and its composing factors are put forward.
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