一般来说，网络营销公司也正受小企业亲睐，近51%的受访者说他们每周至少一次冷不防地打电话给在线营销服务商谈事情。

Web marketing companies in general have also been courting local businesses, about 51% of whom say that they're cold-called about online marketing services at least once per week.

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告知急迫性和便利性：大部分情况下，冷不防打电话的唯一目的就是预约见面。

Impart urgency and convenience: in most instances, the sole objective of the cold call is to get an appointment.

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与那些冷不防的电话相比，人们更容易接受和倾听你所提供的产品和服务。

Unlike endless cold calls the people you present to and follow up with are more receptive to listening to your offering of products and services.

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