Mr Poltrack设计了另一种给观众分类的方法，相比于年龄，他更强调观众对媒体的口味和态度（比如“体育迷”或者“网上冲浪者和流媒体下载者”）。

Mr Poltrack has devised an alternative way of classifying viewers that emphasises tastes and attitudes to media (for example as “sports enthusiasts” or “surfers and streamers”) rather than age.

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