现在，已提到了两个人格变化的基本问题(意识化和内容特质的改变)，我们接下来讲两个基本人格改变的观察。
Now that two basic problems of personality change have been stated (becoming aware and change in the nature of contents), we will turn next to two basic observations of personality change.
这包括用户界面设计和充溢网站的视觉语言，内容和用户交互之中的品牌特质。
This includes user interface design and the brand qualities that suffuse the site’s visual language, content, and user interactions.
因为一个故事中可以传达的东西其实就是它和听众产生共鸣的同一性要素；描述的风味；它独有的特质；对于情绪的不同着眼点以及让人感伤的内容或者某种嗜好。
For the transmittable thing in a story is the identifying essence, the characterising savour, the peculiar quality and point of view of the humour, pathos, or interest.
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