直接诉诸观众的视觉感官，以直观的、具体的、鲜明的形象传达含义，具有强烈的感染力。
Direct appeal to the audience the visual sense to intuitive, concrete, distinct image convey meaning, have strong artistic appeal.
视觉识别(VI)在CI系统中最具有传播力和感染力，最容易被社会大众所接受，据有主导的地位。
Visual identification (VI) the CI system and the dissemination of the most appealing and most likely to be accepted by the public, it has a leading position.
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