客户关系生命周期价值 customer relationship lifecycle value
但是现实中，由于客户关系的复杂性和不确定性，很难准确计算客户生命周期价值。
In reality, it is difficult to make accurate calculations of customer lifetime value due to the complexity of and uncertainty surrounding customer relationships.
对客户价值的计算是有效实施客户关系管理的基础，许多学者在客户生命周期价值方面进行过深入研究。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
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