即使麦当劳和星巴克,这些公司表面看起来在任何地方所卖的东西都一样,实际上他们提供的产品在不同地区上也有差异。
Even McDonald's and Starbucks, which appear to sell the same stuff everywhere, in fact vary their offerings from place to place.
一个加拿大公司试图以向当地溜冰场提供现金和两架冰层表面修理器为条件,买下魁北克的一座镍矿床。
A company in Canada tried to buy access to a nickel deposit in Quebec by offering cash and two ice resurfacers for the local rink.
我公司做的其中一项业务就是出去检查这些事件,令人吃惊的是,这些公司在它们的表面之外做了许多虚饰。
One of the things my company does is go and check this stuff out. It's amazing how much stuff companies make up out of whole cloth.
And he asked companies and organizations to think about not only the explicate purpose for which they exist but also the explicated purpose.
他要求公司和组织,不仅考虑其存在的表面目标,也思考其深层目的。
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