译文：然而从去年开始，软件公司开发出新的软件，这些软件使得公司可以将营销信息直接接“推”送给目标消费者。

In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers.

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贝尔法斯特的公交公司，Translink，在推特上滚动更新哪里的服务中断，出租车司机从车上广播调度员中得知信息。

Belfast's bus company, Translink, tweets rolling updates on which services have been disrupted; taxi drivers get the news from their dispatchers.

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