越来越多的大公司使用指引性信息来作为市场营销手段。
More and more big companies have discovered the how-to genre as a marketing tool.
相机公司柯达，将它的喷墨打印机与未指明的“打印机大公司”相对比，指引人们去一个网站，计算他们使用另一个品牌可能损失的钱。
Kodak, a camera company, contrasts its inkjet printers with unnamed "big printer companies" and refers people to a website to calculate how much money they have lost by owning another brand.
他指引公司将可能的一切外包出去，公司的一切处理得很好，而公司的注意力没有被转移。
He guided the company in outsourcing everything possible to ensure that it was handled well but did not deflect the company's attention.
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