如果一家公司打出的一则广告未能产生广告词所宣称的效果就会被定性为欺诈，由此便会违法，导致极为严重的后果。

If the advertisement put up by a company fails to honor the advertised effects, it would be termed as fraud, thus violating the law which could lead to really serious result.

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由于食盐因为其对全国人民健康的不良影响而受到攻击，食品业巨头嘉吉公司(Cargill)去年11月开始了一项营销活动来传播它自己的广告词。

With salt under attack for its ill effects on the nation's health, the food giant Cargill kicked off a campaign last November to spread its own message.

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“如果你喝不起，买其它的。”这句广告词来自下面的公司。

"If you can't afford it, buy something else," is the message from this company.

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