文章以全球巨头宝洁公司为例，称一个真正的创新公司应该发展创新文化，并将其作为成功的主要工具。
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success.
我将他们放在第二组，因为他们心中将软件开发员将创新性视图应用到技术中以构建公司摆在同一个位置。
I placed them in the second group because of the place they hold in the minds of software developers for their ability to apply innovative vision to technology to build their companies.
这种做法可以非常轻易的获利，但公司需要敢于冒险勇于创新以迎接未来的挑战。
This approach may have provided a nice gravy train but firms need to take risks to innovate for the future.
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