由于跨国市场细分，全球市场的动态变化为国际营销战略标准化提供了多种理解。
Dynamic changes in the global marketplace have increased opportunities for marketing strategy standardization due to the convergence of cross-national market segments.
全球营销战略的两个极端——标准化和适应性战略分别倾向于不同的产业和市场，但在现实中常有交叉。
There are two extremes of global marketing strategy, that is standardization and adaptive strategy. They tend to different industries and markets respectively, but often cross in reality.
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