在全球拥有119家购物中心的澳大利亚西域集团(Westfield Group)已聘请荷耐尔•安德森公司寻求解决之道，以便重新赢回品牌和顾客。
Hornall Anderson has been hired by the Westfield Group, which owns 119 shopping centres around the world, to find a way to win back brands and customers.
据中国全球化中心（CCG）报道，许多中国企业走向国际的想法仍处于萌芽阶段，关注产品销售，而非整体的品牌培养。
For many Chinese businesses, going global is an embryonic idea, focused product sales instead of overall brand cultivation.
国际品牌馆直接引进数十家全球顶级灯饰品牌，在此设立中国唯一总部，成为世界品牌中心；
Dozens of global top lighting brands, which set up their only headquarters in China, are directly introduced into the international hall which is become the center of the world's brands.
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