但至今为止，很多对广告的研究都只是停留在广告与消费者心理，广告中语言修辞格的分析与翻译等等。

Until now, unfortunately, most researches on ads still remain at the phase of consumer psychology, traditional verbal rhetorical figures and their translation in the ads.

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介绍英语常用结构修辞格，将其与汉语相应的修辞格进行对比，并对其翻译方法作了介绍。

This paper introduces English common structural figures of speech one by one, compares them with Chinese corresponding ones, and suggests the methods of translating them.

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