对于问卷调查取得的数据，首先使用SPSS 15.0进行信度与效度分析，然后利用LIESREL 8.70构建结构方程模型对影响消费者网上商店选择行为的因素进行实证检验。
For the survey data, the study first use SPSS 15.0 for reliability and validity analyses, and then use LIESREL 8.70 to construct structural equation model to make an empirical research on it.
并且通过内部一致性分析和验证性因子分析，结果表明量表具有较高的信度与效度。
Through the internal consistency and confirmatory factor analysis, the results show that the Questionnaire design has high reliability and validity.
复测问卷的信效度分析结果表明，本问卷具有较高的信度与效度，其分半信度为。
The result of reliability and validity analysis bespeaks that this questionnaire has high reliability and validity, with split-half reliability coefficient of.
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