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在此背景下，本文对B2C电子商务中消费者信任前因进行了研究。
Under this background, this paper has carried on research on antecedents of consumers trust in B2C e-commerce.
本文研究了影响C2C电子商务中消费者信任的前因和后果，有一定的理论和现实意义。
This paper studies the cause and result affecting consumer trust in C2C E-commerce and is of great significance in theory and practice.
结合不同的分析模型研究了网上信任的前因，并提出了网上信任产生的结果。
This paper investigated the antecedents of the online trust in different analytical models and presented its consequences articulated from the existing literature.
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