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在此背景下，本文对B2C电子商务中消费者信任前因进行了研究。
Under this background, this paper has carried on research on antecedents of consumers trust in B2C e-commerce.
不闻不问会引发信任危机。当你在不明前因后果的情况下随便挑两个句子说事儿，你总是会往最坏处想。
Not asking can lead to mistrust and assuming the worst based on two random sentences whose context you don't know.
结合不同的分析模型研究了网上信任的前因，并提出了网上信任产生的结果。
This paper investigated the antecedents of the online trust in different analytical models and presented its consequences articulated from the existing literature.
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