该观念认为，消费者不会足量的购买一个企业的产品，除非扩大销售规模、加大促销努力。
The idea that consumers will not buy enough of the firm's products unless it undertakes a largescale selling and promotion effort.
Grove博士甚至曾领导过一场促销活动，针对的是摩托罗拉公司制造的高级芯片，人们把他的这次努力称为“经营角力”。
Dr Grove once even spearheaded a sales campaign against a superior chip made by Motorola in an effort dubbed "Operation Crush".
报告指出，这种努力应该包括在不同的媒体上投放的，可以让人们直接回应或通过移动设备参与促销活动的广告。
That effort should include tagging ads in various media with a way for people to respond to offers or participate in promotions via mobile device.
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