本文从供应链管理一体化的基础上探究营销运作新技术策略。
This paper investigate new technique in operation in marketing strategy from the supply chain Manage the foundation top that integral whole turn.
但是，实际上由于客户关系管理缺乏供应链一体化的客户识别技术和方法，在实践上产生了不利影响。
However, for the lack of supply chain integration technology and customer identification method, customer relationship management has a negative impact in practice.
有效地运用物流信息技术，可以帮助企业及其战略合作伙伴实施物流和信息流一体化的供应链管理。
Using logistics information technology effectively, enterprise and strategic partner can practice supply chain management of integrated logistics and information flow.
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