企业诚信作为一种道德观念和经营理念，要求企业在生产、销售、售后服务整个过程中要诚实守信。
The enterprise good faith takes one kind of morality and the management idea, the request enterprise in the production, the sale, the post-sale service entire process must keep words honestly.
但是，作为销售团队建设的隐性资产，销售团队的风格、团队的共同愿景以及独特的销售理念等不容忽视。
However, as its hidden assets, sales teams styles, common aspirations and distinctive marketing concepts must not be neglected.
苹果旨在成为一个优质品牌。 亨特。布林克利：根据苹果作为其高档品牌的消费理念，苹果宁愿只有25％的市场份额，而不是成为销售冠军。
Apple would rather have 25% market share with consumer perception of it being the luxury brand, rather than being the sales leader.
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