人们去苹果店的原因是为了体验那种感觉——而且他们愿意为此付出溢价。
People come to the Apple Store for the experience - and they're willing to pay a premium for that.
小的修改和调整虽然没有完全重新设计那样听起来感觉好,没有你所希望的那种全新的体验,但是,与重新设计不同的微调通常是快速且易于实现的。
Small fixes and tweaks just don't have the same good feel to them as a complete redesign - that smell of new paint if you will. But unlike redesigns, tweaks are usually quick and easy to implement.
这种感觉我们都体验过,在剧场,美术馆演讲或是在一个陌生的城市闲逛,那种困惑的感觉是难以描述的。
It's a feeling we have all experienced, whether in a lecture theatre, an art gallery or wandering around an unfamiliar city, but confusion is tricky to describe.
There is that desire much more explicitly in the writing of Jack Kerouac, the desire to replicate experience as you read, the feeling of having the experience that the writer wants you to have and that the writer himself has had.
这种渴望在杰克凯鲁雅克的写作中表现得更明确,在你读他书的时候,想要重新体验,作者想要你体验的那种感觉,作者自己也有那种感觉。
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