企业必须构建体验营销管理模式和体验营销组合内容，以实施体验营销。

To carry out experiencing marketing, enterprises must set up the mode of experiencing marking management and work out the contents of experiencing marketing combination.

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为了实施体验营销，企业必须建构起企业营销管理的模式，并研发出适合企业的营销组合。

To carry out experiencing marketing , enterprises must set up the mode of experiencing marking management and work out the contents of experiencing marketing combination.

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但是影响品牌体验的营销效果的因素如此之多，市场上琳琅满目的商品，到底该如何来组合品牌体验进行体验式营销才能达到事半功倍的效果呢。

However, there are so many factors that affect the effect of brand experience, how should we mix the brand experience for experiential marketing to achieve the multiplier effect?

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