体验营销及其模型构造 Business Economics and Administration
第五章构建了主题公园虚拟体验营销模型；
The fifth chapter constructs the model of the theme parks'virtual experiential marketing;
通过分析电信产品的消费特征，结合体验营销理论，构建完整的客户体验模型。
By analyzing the consumer characteristics of telecom services and integrating with experience marketing theory, this paper constructs a complete model of the customer experience.
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