以"体验"为经济提供物的体验经济是继农业经济、工业经济和服务经济之后的新经济形式。在体验经济时代，随着旅游者旅游经历的日益丰富而多元，旅游消费观念的日益成熟，旅游者对体验的需求日益高涨，他们已不再满足于大众化的旅游产品，更渴望追求个性化、体验化、情感化、休闲化以及美化的旅游经历。
体验经济的崛起使得体验式旅游大行其道。
With the development of the experience economy, the experience tourism is sure to be more popular.
第五章重点探讨了体验式旅游营销在老牌旅游景区如何具体实施。
And chapter 5 discusses how to implement experiencing tourism marketing in the past famous travel scenic spots.
伴随体验经济时代的到来，体验式旅游已经成为旅游者追求的目标和形式，旅游者作为活动的主体参与到活动中。
With experience economy era, experience-based tourism has become a goal pursued by tourists. Tourists as the main body involved in activities.
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