为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场；
Sports media market can be regarded as the consumers' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports.
大力培养潜在的彩票购买者，特别是中老年消费群体、社会高保障群体，从而提高我国体育彩票的发行量。
To increase the publication of sport lottery, we should do our best to create the potential lottery-buyers, especially the mid-aged elder and social ensuring groups.
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