在当今知识经济时代，体育产业作为一种复杂的社会文化现象，必然与大众媒介有着天然的联系。
In the era of modern intellectual economy, as a complicated social cultural phenomenon, sports industry must have natural relationship with mass media.
在人类社会的不同历史阶段，人对体育的需要及其满足，有其与社会形态相适应的内涵，表现出不同的形式与特征。
At various history stages of human society, need and satisfaction of sports for human being are consistent with the social formation and present the different forms and trait.
体育是人类社会进步与和平的推进器！
The propeller of the sport is the human society progress and peace.
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