你还可以看到为什么我要从上面的分析中剥离品牌关键词的数据，第一位置的点击率就已经很夸张了，如果加入品牌关键词会对结果有很大的影响。
You can also see why I removed brand names from the above analysis – the position 1 CTR would have been influenced excessively…
基于上面的曲线看来，Google希望在任何位置的点击率都应该在上一位置的65%左右。
Based on this line, it appears that Google expect the click through rate in any position to be about 65% of the next position up.
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