人人都喜欢便宜货。但是零售商知道，当面对本质相同的两个商品时，人们有时会更青睐高价货而不啻于便宜货。人人都喜欢讨价还价，但零售商知道人们有时对于高价品的廉价版本却是不屑一顾。

EVERYONE loves a bargain. But retailers know that people will sometimes turn their noses up at a cheap version of a more expensive item, even if the two are essentially the same.

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