许多这样的新生新闻组织会同传统新闻机构开展合作，以借用其覆盖广泛，倍受信任的金字招牌的品牌优势。
Many of these new outfits collaborate with traditional news organisations, taking advantage of their broad reach and trusted, established brands.
传统新闻机构开始涉足公民新闻，让读者及观众利用互联网、具摄录功能的手机、其他科技参与制作新闻节目。
Traditional news organisations are dipping their toes in citizen journalism, engaging readers and viewers in news production with the help of the Internet, camera phones and other technologies.
虽然仍然没有人知道这些模式中那个将可行，如果有的话，但是可以明确的是仅仅从网上的广告收入是不足够维持一个传统新闻机构的运行成本。
Nobody yet knows which, if any, of these models will work, but it is clear that revenue from online advertising alone will not be enough to cover the costs of running a traditional news organisation.
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