恐吓： 哪怕商家的产品囤得仓库都装不下了，他们依然会“限时甩卖”，目的就是为了制造欲购从速的逼迫效果。
Scarcity. Even when companies have warehouses full of a product, they still advertise using time-limited offers that emphasise scarcity.
理想用户：沉迷于音乐的人，赶时髦的人，常参加音乐会的人，喜欢囤文件的人，经常在PC和Mac之间切换的人。
Ideal user: Music addicts, hipsters, concertgoers, file hoarders, people who often jump between Mac and PC.
人们一般会提前几周置办年货，如买新衣、囤年夜饭食材、装饰房屋、为亲戚朋友准备礼物等。
The preparation always begins weeks in advance and the goods cover food, clothing, house decorations and gifts for relatives and friends.
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