在这里，我想重点说一下SWOT分析——评估你的优势、劣势、你面对的机会和威胁——这是一个战略规划的好方法。
With that in mind, I want to focus on the SWOT analysis--evaluating strengths, weaknesses, opportunities and threats--as one good way to start thinking strategically.
积极的因素是优势与机会；消极的因素是威胁与劣势。
The positive things are the strengths and opportunities; the negative ones are the threats and weaknesses.
SWOT分析法是通过分析优势、劣势、机会与威胁来监测公司的市场营销方法。
SWOT analysis is a marketing audit that considers an organization's strengths, weaknesses, opportunities and threats.
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