伊什拉克试图改变美敦力产品的销售方式来迎合挑剔的消费者，并累积使公司能够获得经济利润的高效益成本数据。

To appeal to stingy customers, he wants to change the way Medtronic's products are sold, gathering data on cost-effectiveness so that the firm can "project offerings in economic terms".

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本报告由汉布瑞克与南伊利诺伊州大学的伊丽莎白·美茵茨合作撰写。

Hambrick co-authored the paper with Elizabeth Meinz of Southern Illinois University.

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