了解消费者偏好是企业营销活动的基础性工作。
Understanding consumer preference is basal work of market activity in enterprises.
企业营销活动的一个重要方面就是进行市场调查。
One important part of enterprise marketing activities is to make a marketing research.
营销理念是企业营销活动的指导思想和价值取向。
Marketing conception is the guideline and value orientation of marketing activities of enterprises.
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