企业多元化战略是指企业在原主导产业范围以外的领域从事生产经营活动。它是与专业化经营战略相对的一种企业发展战略。
企业多元化战略与经济绩效的关系也一直是战略管理研究的重要课题之一。
The relationship between diversification and economic performance is also an important subject for the research in strategic management.
本文以生物的共生演化理论为隐喻，对企业多元化战略的演进脉络进行了映射分析。
This paper takes the biological symbiosis evolution theory as the metaphor and it, carried on the mapping analysis to the enterprise multiplication strategy.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
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